Latest Blog Entries

Adobe Bridge and Localization Project File Management

March 05, 2015 Comments

In a previous blog I discussed, in detail, Adobe Bridge and how it works. For this post, I would like to list my top 5 reasons why you should be using Adobe Bridge for your project file management and some of the best practices for its use. ...

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Category:
Content Management Systems
Tags:
Adobe Bridge, Adobe, localization, file management, adobe best practices
Skype Translator: Is It Speaking Your Language?

March 02, 2015 Comments

As a team member of Globalization Partners International (GPI), a translation company that leverages global communication and collaboration tools daily, I became an early adopter and fan of Skype more than 10 years ago. Now it is an important communication tool for all employees of GPI. ...

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Category:
Language Translation Facts
Tags:
skype, translation, microsoft, localization, skype translate
Forrester Wave report - Top 10 WCMS

February 27, 2015 Comments

The Forrester Wave report always provides a great snapshot of the leading web content management systems (WCMS) for their strengths, weaknesses and who each system may be best suited to support. It is almost like the Consumer Reports for WCMS....

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Category:
Content Management Systems
Tags:
WCMS, CMS, content management systems, translation, localization, web content management systems, Adobe, Sitecore, Episerver, Ektron, digital marketing, connector, API
Globalization and Localization: Mobile Applications

February 16, 2015 Comments

A marketing strategy that includes mobile applications has become one of the most important ways to target the worldwide market, as millions of people subscribe to mobile services globally. Implementing an ecommerce strategy, is no longer enough to guarantee customers unless mobile applications are...

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Category:
Software Translation
Tags:
Mobile, application, market, globlization, localization, ecommerce
From Social to Global!

February 09, 2015 Comments

In today’s hyper-digital age there is no question that most companies and brands have drunk the Social-Media Kool-Aid. Companies understand that building brand loyalty and awareness goes way beyond having a glossy brochure, slick ad or even a polished, sleek website. Customers want to not only be s...

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Category:
Global SEO
Tags:
Social, Media, Social Media, global, globalization, localization
German Ecommerce Localization and Social Media

January 29, 2015 1 Comments

The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...

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Category:
Country Specific
Tags:
German, Germany, Deutschland, ecommerce, market, localization, Social Media

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