Latest Blog Entries
- From Social to Global!
February 09, 2015 Comments
In today’s hyper-digital age there is no question that most companies and brands have drunk the Social-Media Kool-Aid. Companies understand that building brand loyalty and awareness goes way beyond having a glossy brochure, slick ad or even a polished, sleek website. Customers want to not only be s...
- German Ecommerce Localization and Social Media
January 29, 2015 1 Comments
The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...
- Website Localization and the Great Firewall
January 21, 2015 Comments
“The Golden Shield Project” more commonly known around the globe as the “Great Firewall,” a term first coined in this context in a Wired Magazine article in 1997, blocks well-known sites such as YouTube, Facebook, Twitter, Bloomberg, Dropbox and many Google sites (as Google is not officially in Chin...
- Preparing a Document Translation Quote or Budget
January 01, 2015 1 Comments
Whether you need to translate brochures or books, menus or management reports, preparing a translation budget is a fairly straight forward process. This is the second in my “Budgeting for Translation” blog series. You can read the first one, Click here for complete blog.
- US Retailers Target International Travelers' Spending
August 07, 2014 Comments
Foreign visitors are becoming increasingly important to American business. These visitors spend lavishly and are a big contributor to US retail success. Most visitors come to the US for either business or leisure. Business travelers likely have a corporate per diem and/or personal funds for incident...
- Are Languages at Risk from National Boundaries?
July 18, 2014 Comments
What would happen to our world if we reduced the number of languages from 7,000 to 9? Imagine how this would affect relationships between people, nations, commerce, education and all institutions. According to Putinism, the fact that Russian speakers should be protected everywhere opens a great ...