Latest Blog Entries
- Inbound Marketing is the Evolution of SEO - Are You Taking It Global?
February 18, 2015 Comments
Numerous companies have grown from one-person shops to multinational corporations employing thousands due, in part, to the utilization of search engine optimization (SEO). In the past, it used to be enough to make a keyword list, notify Google, and then be found by potential customers. This initia...
- Globalization and Localization: Mobile Applications
February 16, 2015 Comments
A marketing strategy that includes mobile applications has become one of the most important ways to target the worldwide market, as millions of people subscribe to mobile services globally. Implementing an ecommerce strategy, is no longer enough to guarantee customers unless mobile applications are...
- German Ecommerce Localization and Social Media
January 29, 2015 1 Comments
The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...