Latest Blog Entries

Are You Seeing a Decline in Twitter Followers?

September 16, 2015 Comments

Social Media Marketing is an effective digital marketing strategy to use to connect and engage with all your audiences. Most marketers are focused on optimizing their websites for favorable search rankings, but optimizing your social media platforms, like Twitter, is also something that is important...

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Category:
Global SEO
Tags:
Twitter, twitter followers, social media marketing, SEM, Global SEM
How to Use Schema Markup to Boost Your SEO

April 09, 2015 Comments

Schema markup can boost your website traffic as Google, Yahoo, Bing and Russia’s Yandex have all agreed on the effects schema has on SERPs. Schema markup, the “crawl ability” of a site, enhances the search result relevance and the website traffic. Schema.org generates schemas that webmasters can us...

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Category:
Global SEO
Tags:
Schema, Schema Markup, Global SEO, SEO, SEM, SERPs
Why Google Places is Important for International Business?

June 05, 2012 Comments

According to Google, 97% of consumers search for local businesses online. Submitting your local offices and shops is a good idea as a best practice for Global SEO. A lot of users will use “Keyword+location” when they make a local search for services or product. Implementing your locations will help...

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Category:
Global SEO
Tags:
Google Places, Global SEO, SEM, SEO Services
The Difference between Keywords Translation and Keywords Localization

March 26, 2012 Comments

Targeting users in different languages and countries is always challenging for web content strategists and web content authors whenever they create multilingual content for global campaigns. In most cases, the content is translated from a source language into other languages. It is not as common th...

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Category:
Global SEO
Tags:
Keywords, Localization, SEO, SEM
Website Translation: Google’s New Markup for Multilingual Websites

December 28, 2011 Comments

Google now supports a new type of markup for multilingual website content. This new markup should improve the following two scenarios: (a) multiregional websites which essentially use the same content, (example: web pages in English for the USA, Canada and the UK which differ in price) and (b) multi...

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Category:
Global SEO
Tags:
Google, multilingual, website translation, SEO, SEM, Global, localization
Highlights from International Search Summit 2011

June 24, 2011 Comments

This blog focuses on key take away messages and best practices recommended at International Search Summit 2011. This event was held in conjunction with Search Marketing Expo 2011 (SMX) and in Seattle earlier this month; our own Peter Betts attended both events and covered SMX in the previous blog, “...

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Category:
Global Conferences
Tags:
SEO, SEM, i18n, l10n, website translation, multilingual SEO

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