Latest Blog Entries

The Difference between Keywords Translation and Keywords Localization

March 26, 2012 Comments

Targeting users in different languages and countries is always challenging for web content strategists and web content authors whenever they create multilingual content for global campaigns. In most cases, the content is translated from a source language into other languages. It is not as common th...

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Category:
Global SEO
Tags:
Keywords, Localization, SEO, SEM
Global SEO: 4 Top Factors

January 10, 2012 Comments

Global SEO is the process of optimizing your multilingual content and websites for global and local search engines in order to obtain the best rank and visibility in the search results also known as search engine results pages (SERPs). Global businesses are investing more and more time and resour...

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Category:
Global SEO
Tags:
SEO
Website Translation: Google’s New Markup for Multilingual Websites

December 28, 2011 Comments

Google now supports a new type of markup for multilingual website content. This new markup should improve the following two scenarios: (a) multiregional websites which essentially use the same content, (example: web pages in English for the USA, Canada and the UK which differ in price) and (b) multi...

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Category:
Global SEO
Tags:
Google, multilingual, website translation, SEO, SEM, Global, localization
Social Media Localization

June 27, 2011 2 Comments

Since social media is heavily influencing all of our communications it is no longer enough just to localize your content. In today’s dynamic, social networking charged environment, you need to adapt your communication to match your intended target markets to make sure that your message and intent is...

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Category:
Global SEO
Tags:
Social media, marketing, localization, SEO, Twitter, LinkedIn, Facebook
Highlights from International Search Summit 2011

June 24, 2011 Comments

This blog focuses on key take away messages and best practices recommended at International Search Summit 2011. This event was held in conjunction with Search Marketing Expo 2011 (SMX) and in Seattle earlier this month; our own Peter Betts attended both events and covered SMX in the previous blog, “...

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Category:
Global Conferences
Tags:
SEO, SEM, i18n, l10n, website translation, multilingual SEO
Highlights from Search Marketing Expo (SMX) 2011

June 22, 2011 Comments

Earlier this month our own Peter Betts attended Search Marketing Expo 2011 and International Search Summit 2011 in Seattle. In this blog, Peter shares key “take away” messages from SMX, the Search Marketing Expo. Part 2 of this blog focuses on messages from International Search Summit. Search Engin...

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Category:
Global Conferences
Tags:
SEO, SEM, i18n, l10n, website translation, multilingual SEO
Speaking the Languages of Online Marketing in UAE

May 17, 2011 3 Comments

Most Arabic online users or Arabic residents in the UAE are bilingual; they are able to read both the Arabic language and the English language. This means that you’ll have to “think like them” and “speak their languages” to ensure that your marketing message serves their goals and your goals. Doing...

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Category:
Country Specific
Tags:
UAE, United Arab Emirates, Dubai, Arabic, language, WWW L10N, cultural L10N, SEO, SEM, keywords
Top Tips for Successful Multilingual SEO

May 03, 2011 2 Comments

SEO (Search Engine Optimization) is an absolutely essential step which every website needs before going “live” and is even more critical when you have websites in multiple languages. Multilingual websites can thrive or fail based on how well they are optimized for SEO in their global, target-languag...

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Category:
Global SEO
Tags:
SEO, SEM, website, URL, meta data, backlinks, HTML
China: Land of Search Engines, Search Marketing and Social Media

May 26, 2010 Comments

China not only has the world's largest population, but the fastest growing Internet market as well. China represents one of the best opportunities for increasing your company's global revenues. Mobile phone access to the Internet and e-Commerce transactions are growing rapidly, as is the demand for ...

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Category:
Global SEO
Tags:
Country, China, Localization, Translation, Culture, Language, SEO, SEM
Arabic SEO and Localization

April 02, 2010 2 Comments

Arabic Internet e-commerce and on-line media is a significant, expanding market segment with great potential for localized, Arabic search engine optimization (SEO) and Arabic search engine marketing (SEM). The majority of websites aimed at Arabic markets are still in English, which means that you ha...

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Category:
Global SEO
Tags:
Country, UAE, MENA, Localization, Translation, Culture, Language, SEO, SEM

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