Latest Blog Entries

News: Translating Social Media

October 30, 2016 Comments

As a content distribution platform, social media has enormous clout. A 2016 PwC Total Retail survey which polled 23,000 online consumers, showed that social media is a major driver of consumer purchasing decisions. They found that two-thirds of respondents said social media influences their online s...

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Category:
Global SEO
Tags:
social media, social media translation, translating social media
Who is Really on Top of the Social Media Ladder?

March 27, 2015 Comments

Facebook is everywhere, right? Well, not so fast. Although Facebook, Twitter and LinkedIn dominate the social media landscape in the US, we don’t necessarily give a lot of thought to which social media networks are most frequently used in other parts of the world....

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Category:
Global SEO
Tags:
social media, social media marketing, seo, global seo, localization, social media for mobile
#Dubai #Office: Twitter in the Middle East

March 20, 2015 Comments

The popular social media platform, which was designed for users who like to say more with less words regarding news, updates and trends, finally announced Dubai as the location of their Middle East office....

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Category:
Global SEO
Tags:
dubai, twitter, MENA, social media, seo
Inbound Marketing is the Evolution of SEO - Are You Taking It Global?

February 18, 2015 Comments

Numerous companies have grown from one-person shops to multinational corporations employing thousands due, in part, to the utilization of search engine optimization (SEO). In the past, it used to be enough to make a keyword list, notify Google, and then be found by potential customers. This initia...

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Category:
Global SEO
Tags:
Inbound Marketing, SEO, Market, search engine optimization, Social Media
From Social to Global!

February 09, 2015 Comments

In today’s hyper-digital age there is no question that most companies and brands have drunk the Social-Media Kool-Aid. Companies understand that building brand loyalty and awareness goes way beyond having a glossy brochure, slick ad or even a polished, sleek website. Customers want to not only be s...

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Category:
Global SEO
Tags:
Social, Media, Social Media, global, globalization, localization
German Ecommerce Localization and Social Media

January 29, 2015 1 Comments

The key to being successful in a new market is to understand your target audience. If companies don’t do proper research, the people they are marketing to will at best be confused and at worst be offended. Either option is not an optimal way of securing new business in a new market. Companies tha...

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Category:
Country Specific
Tags:
German, Germany, Deutschland, ecommerce, market, localization, Social Media

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