Latest Blog Entries

An Introduction to Machine Translation

January 02, 2013 24 Comments

This is the first in a series of Machine Translation (MT) blogs by Globalization Partners International. The MT technology discussed in this series will be of interest to both new and sophisticated translation users, especially those who face the daunting task of translating tremendous amounts of co...

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Category:
Document Translation
Tags:
Translation, Document Translation, Machine Translation
Digital Media and Translation in the Middle East

November 18, 2012 1 Comments

Digital media has played a significant role in shaping the economy, culture and behavior of consumers and companies in the Mena region with pioneering trends in video advertising, mobile marketing and Social Media to name a few. Digital is vastly becoming the focus for investment – according to a r...

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Category:
Global SEO
Tags:
Translation, Digital, Middle East
Global Marketing: Tips for a truly global tagline

November 02, 2012 Comments

By definition, a tagline is one or two lines of catchy, descriptive, marketing-oriented text that often comes after a company logo or name. For those outside of advertising or marketing, it seems like a very simple thing to create; however, large companies often invest huge sums of money and time to...

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Category:
Document Translation
Tags:
Global, translation, marketing
Translation Tips for Direct Marketers

October 01, 2012 Comments

“The difference between the right word and the almost right word is the difference between lightning bug and lightning bolt.” Mark Twain - US humorist, novelist, short story author, & wit (1835 - 1910) Although you might not think of Mark Twain as a polyglot or linguist, supposedly he spoke Frenc...

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Category:
Document Translation
Tags:
Translation, Document Translation, Tips
eLearning Localization: Localizing for Multiple Cultures/Countries

June 19, 2012 Comments

As we’ve mentioned in previous blogs, we typically adapt elearning courses by analyzing content, instructional approach, and course technology/media to determine (a) how each aligns to learners’ preferences and expectations, and (b) how we can make adaptations that are critical to the achievement of...

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Category:
eLearning
Tags:
Cultures, Localization, Translation, eLearning, Online courses
eLearning Localization: Multicultural or Multiple Cultures?

May 08, 2012 Comments

Frequently in the U.S., when we talk about culture, we are speaking of what we commonly refer to as diversity. For most Americans, the term diversity reflects the socio-cultural makeup of our workplace. However, when GPI speaks of localization, we are typically referring to adapting educational ma...

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Category:
eLearning
Tags:
Cultures, Localization, Translation, eLearning, Online courses

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