Latest Blog Entries

Why You Need a Localized Website for the U.S. Hispanic Market

June 11, 2010 1 Comments

Online spending by the U.S. Hispanic market is projected to reach $21.6 billion by 2011. This domestic market is composed of U.S. natives and people from over 20 countries, with purchasing power estimated at over 1 trillion dollars as of 2010 (the-infoshop.com, 2010). Over 50% of U.S. Hispanic house...

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Category:
Website Translation
Tags:
Country, USA, Localization, Translation, Culture, Language, Spanish, Hispanic, website
What You Need To Know About Graphic Localization

June 03, 2010 1 Comments

Most discussions on translation and localization projects focus on text content in documentation, websites or software user interfaces. Graphics containing text also need to be translated or localized. Graphic localization falls into two primary categories: (1) Screen captures or screenshots (images...

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Category:
Document Translation
Tags:
graphic localization, website, software, document, screen captures, vector graphics, bitmapped graphics, Adobe, Illustrator
7 Insights into Japanese Website Localization

May 27, 2010 4 Comments

With the world's third largest economy (around $5 trillion GDP) and a high percentage of Internet users, Japan is not a marketplace that you can afford to ignore. Website localization and globalization for Japan requires careful consideration for cultural and linguistic factors. This blog gives you ...

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Category:
Country Specific
Tags:
Country, Japan, Localization, Translation, Culture, Language, website
Indian Website Localization

May 19, 2010 Comments

If you wish to be successful selling your products or services on-line to the highly strategic Indian marketplace, there are many factors to consider, from cultural and linguistic to consumer preferences. This blog post will provide highlights on understanding Indian consumer behavior and Indian cul...

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Category:
Country Specific
Tags:
Country, India, Localization, Translation, Culture, Language, website
A Multilingual Search Engine Marketing (SEM) Primer

May 13, 2010 1 Comments

Internet World Stats reveals that there are currently approximately 1.8 billion Internet users worldwide. This rapidly growing Internet population uses a wide array of different search queries looking for products, services or information. The majority of Internet users does not speak English, and o...

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Category:
Global SEO
Tags:
website, multilingual, search engine marketing, search engine optimization, search engine advertising, pay-per-click
12 Steps to Website Globalization

April 30, 2010 Comments

Whether you are trying to launch a multilingual website to expand your products and services into new global markets or whether you are trying to increase your company's global operational efficiencies by developing multilingual extranets and intranets, website globalization is a requirement to make...

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Category:
Website Translation
Tags:
website, globalization, localization kit, source file, translation workflow, glossary, cultural correctness
Russian Website Localization and E-Business

April 13, 2010 Comments

Russia is a cornerstone of BRIC, the acronym for Brazil, Russia, India and China. BRIC represents the four largest and fastest growing economies in the developing world. Russia is one of the largest economies in Europe which has an increasing demand for consumer products, propelled by the growing Ru...

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Category:
Country Specific
Tags:
Country, Russia, Localization, Translation, Culture, Language, website
Arabic Website Localization for the UAE

March 30, 2010 Comments

The United Arab Emirates (UAE) is a rich market with disproportionate growth and wealth for its small population: the country has purchasing power of over $145 billion, with an annual growth rate of over 8.5% (2007), yet the population is only 4.4 million. On-line spending exceeds $37 million with a...

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Category:
Country Specific
Tags:
Country, UAE, MENA, Localization, Translation, Culture, Language, website
Doing Business via the WWW in China

March 19, 2010 Comments

If you wish to be successful selling your products or services to the largest consumer group on earth, there are many factors to consider, from cultural and linguist to consumer preference. This blog will provide highlights on understanding Chinese consumer behavior and cultural values. Based on va...

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Category:
Country Specific
Tags:
Country, China, Localization, Translation, Culture, Language, website

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