Latest Blog Entries

Content Strategy: Creating Task-Based Content

July 08, 2016 Comments

Developing task-based content is a strategy which can lead to a good user experience, less content to manage and reduced costs while improving consistency. In this blog post, we will take a deeper dive into the task-based content approach and how it fits into a larger content strategy....

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Category:
Document Translation
Tags:
content marketing, content creation, task based content, content strategy
Content Strategy and UX - Part 2

June 11, 2015 Comments

Content strategies include more than just creating remarkable and relevant information. You can't just create your content and then forget about it. An important step is to analyze and evaluate your content periodically by doing a content audit. In a previous blog, Content Strategy and UX -...

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Category:
Global SEO
Tags:
content audit, content strategy, content creation strategy, content creation
Content Strategy and UX - Part 1

May 15, 2015 Comments

A content strategy is a cornerstone of your company's inbound marketing effort. It is the plan for creating and presenting your content in a meaningful, useful and relevant context to optimize user experience (UX). Customers are hungry for information relevant to them and their needs. Effecti...

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Category:
Global SEO
Tags:
content strategy, global content strategy, UX, content creation
Inbound Marketing and Content Translation

April 01, 2015 Comments

"Inbound Marketing" is a term that was coined by Brian Halligan of HubSpot in 2005. The term, as he described it, is the idea of drawing customers in with compelling content, rather than blaring company and product information at them to get their attention. ...

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Category:
Global SEO
Tags:
inbound marketing, content creation, content translation, translation, content localization

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