Latest Blog Entries

Content Strategy: Creating Task-Based Content

July 08, 2016 Comments

Developing task-based content is a strategy which can lead to a good user experience, less content to manage and reduced costs while improving consistency. In this blog post, we will take a deeper dive into the task-based content approach and how it fits into a larger content strategy....

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Category:
Document Translation
Tags:
content marketing, content creation, task based content, content strategy
Translating Inbound Marketing Content: Landing Pages

December 09, 2015 Comments

Landing pages are web pages built for capturing visitor's information and include a form for obtaining contact details and a call-to-action (CTA) with a content offer. These pages are designed to organically attract traffic and engage with your website visitors. They are key components of inbound ma...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, landing pages, translating landing pages
Translating Inbound Marketing Content: Forms

November 24, 2015 Comments

Producing great content in English seems mandatory for most reputable brands and a great way for SMEs to level the marketing playing field, but localizing content should be just as much of a focus when a brand is looking to expand globally. In previous blogs we covered translating and localiz...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, forms, translating forms
Translating Inbound Marketing Content: Email

November 18, 2015 Comments

Most leading market research firms confirm that almost 75% of global internet users conduct research online on the products they want to buy so it is very important to have a website that is rich in content and attracts, engages and educates the consumer. It is critical that the same approach applie...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, email marketing, email translation
Content Strategy: Content Reuse

November 12, 2015 Comments

A content strategy involves many different components. Content auditing is one part of a content strategy. Content reuse, which is a way of creating content one time and then reusing that content, is another critical component as it can improve consistency, result in higher-quality content, and redu...

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Category:
Global SEO
Tags:
content strategy, content reuse, content marketing
Translating Inbound Marketing Content: Blogs

November 10, 2015 Comments

Inbound marketing is an effective strategy used to attract customers by providing information relevant to their needs, rather than reaching out through traditional outbound marketing. The great content you create is one of the most effective ways to attract customers. By translating and localizing y...

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Category:
Global SEO
Tags:
inbound marketing, content marketing, blogs, blog translation

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