Latest Blog Entries

GPI HubSpot Translation Services Connector

January 21, 2016 Comments

HubSpot is a leader in inbound marketing strategies and all things content marketing. In order to attract customers, you must produce remarkable content. But in order to expand your reach and attract global customers you must produce remarkable content that is localized for all of your target market...

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Category:
Content Management Systems
Tags:
HubSpot, HubSpot Translation, Content Translation, Translating HubSpot Content
Translating Inbound Marketing Content: eBooks

January 19, 2016 Comments

Inbound marketing, as opposed to traditional outbound marketing that focuses on cold calls, mass mailings, print ads and trade shows, seeks to attract a customer's interest and build brand loyalty by educating with relevant and compelling information. Quite often those efforts are limited to English...

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Category:
Global SEO
Tags:
inbound marketing, eBook translation, content translation
GPI HubSpot Translation Services Connector

August 31, 2015 Comments

An important first step of content marketing success is creating exceptional content for your audiences. A vital next step is getting that content to your audiences. Localizing and translating your content will help all of your audiences find your content useful and relatable. Globalization Partners...

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Category:
Document Translation
Tags:
HubSpot Translation, HubSpot Connector, Content Translation
Top Tips for Creating Multilingual Content

June 03, 2015 1 Comments

Content creation is a fundamental piece of all marketing strategies. Buyers want relevant information and they want it fast. Producing great content helps build relationships with your audiences, build brand loyalty and place your company in a position of trust and thought leadership. But, is your ...

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Category:
Global SEO
Tags:
multilingual content creation, localizing content, content translation, global SEO
Subdomains, Subdirectories or ccTLDs for Global Audiences

April 22, 2015 Comments

Globalization and content are keywords prevalent in SEO discussions in companies across all industries. Once you decide the international markets to expand into and whether you are targeting by language or country, translating or localizing your website content is a must. But which domain structure...

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Category:
Global SEO
Tags:
ccTLD, Subdomains, Subdirectories, website localization, website translations, content translation
Inbound Marketing and Content Translation

April 01, 2015 Comments

"Inbound Marketing" is a term that was coined by Brian Halligan of HubSpot in 2005. The term, as he described it, is the idea of drawing customers in with compelling content, rather than blaring company and product information at them to get their attention. ...

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Category:
Global SEO
Tags:
inbound marketing, content creation, content translation, translation, content localization

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