Latest Blog Entries

Reaching the Hispennial Market

July 22, 2015 Comments

Hispennial is a term used to describe Hispanics who also belong to the millennial generation. This segment is highly sought after and rapidly growing. Hispennials make up approximately 20% of the millennial generation. The Hispanic market has large purchasing power, but the millennial generation is ...

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Category:
Global SEO
Tags:
Hispennials, millennials, Hispanics, digital marketing
Top Tips for Improving your YouTube Channel

April 21, 2015 Comments

YouTube is an excellent place to share your visual content and attract targeted audiences. But to have a successful YouTube channel, you must research your message, audience and competitors and create a detailed strategy. ...

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Category:
Global SEO
Tags:
YouTube, Global SEO, SEO, Digital Marketing, YouTube Marketing
Forrester Wave report - Top 10 WCMS

February 27, 2015 Comments

The Forrester Wave report always provides a great snapshot of the leading web content management systems (WCMS) for their strengths, weaknesses and who each system may be best suited to support. It is almost like the Consumer Reports for WCMS....

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Category:
Content Management Systems
Tags:
WCMS, CMS, content management systems, translation, localization, web content management systems, Adobe, Sitecore, Episerver, Ektron, digital marketing, connector, API
Guide to International Social Media Localization

June 16, 2014 Comments

Around the world social media in all forms is becoming one of the most important topics for international marketers. Social media is influencing how businesses conduct all facets of their marketing, sales, and customer support. With companies going global the need for leveraging international soc...

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Category:
Global SEO
Tags:
Social Media, Digital Marketing, Social Media Localization
How SEO Can Increase Revenue For Hotels

June 03, 2014 Comments

Online marketing is not an option anymore, it is a must have digital marketing best practice. All hotels are now focusing on building solid strategies, teams and tactics to support their global online presence. Since 2011 the travel, tourism and hospitality verticals are highly invested in their dig...

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Category:
Global SEO
Tags:
Global SEO, Hotel SEO, Hospitality, Digital Marketing
Marketing to the New "Digital Elite" Traveler

April 16, 2014 Comments

As I was sitting recently in the airport anxiously awaiting my flight, I casually watched a young couple pull a variety of portable electronic devices from a carry-on in a futile attempt to pacify their two young children. Between the four of them, they easily had five, possibly more, devices betwee...

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Category:
Hotel and Hospitality Translation
Tags:
Digital Marketing, Travel, Hotels Translation

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