Latest Blog Entries

From Social to Global!

February 09, 2015 Comments

In today’s hyper-digital age there is no question that most companies and brands have drunk the Social-Media Kool-Aid. Companies understand that building brand loyalty and awareness goes way beyond having a glossy brochure, slick ad or even a polished, sleek website. Customers want to not only be s...

Click here for complete blog.

Category:
Global SEO
Tags:
Social, Media, Social Media, global, globalization, localization
Global Marketing: Tips for a truly global tagline

November 02, 2012 Comments

By definition, a tagline is one or two lines of catchy, descriptive, marketing-oriented text that often comes after a company logo or name. For those outside of advertising or marketing, it seems like a very simple thing to create; however, large companies often invest huge sums of money and time to...

Click here for complete blog.

Category:
Document Translation
Tags:
Global, translation, marketing
Successful Global Marketing and Branding Localization - McDonalds in France

February 06, 2012 2 Comments

I ran across a great article published on January 03, 2012 in Knowledge@Wharton entitled “Born in the USA, Made in France: How McDonald's Succeeds in the Land of Michelin Stars”. It was written by Lucy Fancourt, Bredesen Lewis and Nicholas Majka, members of the Lauder Class of 2013. Having spent the...

Click here for complete blog.

Category:
Hotel and Hospitality Translation
Tags:
Marketing, Localization, Translation, Global
Website Translation: Google’s New Markup for Multilingual Websites

December 28, 2011 Comments

Google now supports a new type of markup for multilingual website content. This new markup should improve the following two scenarios: (a) multiregional websites which essentially use the same content, (example: web pages in English for the USA, Canada and the UK which differ in price) and (b) multi...

Click here for complete blog.

Category:
Global SEO
Tags:
Google, multilingual, website translation, SEO, SEM, Global, localization

All entries in one page