Latest Blog Entries

Content Strategy: Style Guide

December 05, 2016 Comments

Businesses generate all types of content, from website copy to marketing materials to user documentation. Unless you have a content strategy in place to plan and manage all of your customer-facing content, you could appear like a very fragmented company, which doesn't present a good image to your cu...

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Category:
Document Translation
Tags:
content strategy, style guide, content style guide, documentation guide, document translation, global content, global content style guide
Content Audits Part 4: Web Content Audits

October 19, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. I also wrote a blog post on Content Audits Part 3: Marketing Collateral Audits. Your websi...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, web content audits
Content Audits Part 3: Marketing Collateral Audits

October 12, 2015 Comments

I recently wrote a blog post on Content Strategy: Content Audits, where I explained how important having a content strategy is to producing high-quality, reusable and consistent English and translated content. You can also reduce rework by decreasing the number of times content is created and you ca...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content, marketing collateral audits
Content Audits Part 2: Technical Content Audits

October 05, 2015 Comments

Today I'll dig deeper into the concept of a content audit by applying it to technical content typically found in quick reference guides, installation manuals and operation manuals. Oftentimes, content in these documents such as specifications, product descriptions, contact information and troublesho...

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Category:
Global SEO
Tags:
content strategy, content audits, technical content audits, global content
Content Strategy Part 1: Content Audits

September 25, 2015 1 Comments

A lot of organizations generate content from many different resources and departments and produce it in varying formats such as web, PDFs and paper. Oftentimes, the resources generate the same content in different forms in isolation from other departments or functions, which is known as working in a...

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Category:
Global SEO
Tags:
content strategy, content audits, content marketing, global content
SEO for Global Content

September 22, 2015 Comments

SEO for global content means creating and optimizing valuable, relevant, quality and target market appropriate content to attract and acquire audiences from search engines. It also means creating content translated and localized for each of your audiences....

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Category:
Global SEO
Tags:
global content, global SEO, Content SEO, SEO for global content
Writing Web Content

April 02, 2015 Comments

With information readily available at our fingertips and the large reach of the internet, we all must produce global content and produce it well. In this blog we will cover formatting your web content and understanding your audience....

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Category:
Global SEO
Tags:
web content, writing, global content, global audience, formatting web content

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