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Tips for Marketing to U.S. Hispanic Consumers

December 06, 2016 Comments

Creating marketing strategies requires an understanding of the cultures and languages of the regions and countries you are targeting. Many regions and countries are made up of people who speak multiple languages and have many different ethnic and cultural backgrounds. For example, if you are targeti...

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Category:
Language Translation Facts
Tags:
spanish translation, spanish website translation, hispanic, us hispanic population, latino vs. hispanic
Hispanics become second largest USA consumer market

July 29, 2010 Comments

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic. The 2010 Census is expected to count 50 million Hispanics, whose population in America has increased 42% over the...

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Category:
Country Specific
Tags:
website localization, domestic e-commerce, Hispanic, latinos, Spanish, translation, cultural branding
Why You Need a Localized Website for the U.S. Hispanic Market

June 11, 2010 1 Comments

Online spending by the U.S. Hispanic market is projected to reach $21.6 billion by 2011. This domestic market is composed of U.S. natives and people from over 20 countries, with purchasing power estimated at over 1 trillion dollars as of 2010 (the-infoshop.com, 2010). Over 50% of U.S. Hispanic house...

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Category:
Website Translation
Tags:
Country, USA, Localization, Translation, Culture, Language, Spanish, Hispanic, website

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