Latest Blog Entries
- Reaching China's Social Media Networks
August 26, 2016 Comments
The Chinese social media landscape is huge. In fact, it's the largest in the world and presents a tremendous opportunity for companies going global to tap into a new market. In 2016, it is expected that 37.33 percent of the Chinese population will be accessing social networks, which translate...
- Is BAT a Part of your Marketing Plan for China?
July 14, 2016 Comments
BAT is an acronym for the big three online players in China: Baidu, Alibaba and Tencent. If you are doing business in China, or considering it, then one or more of these companies will likely be a part of your marketing plan. In this blog, I will discuss what you need to know about each of th...