Latest Blog Entries

News: WeChat Users in China Will Exceed 490 Million in 2017

July 17, 2017 Comments

Chinese users of the social media mobile application, WeChat, will exceed 490 million in 2017, according to eMarketer. WeChat, called Weixin in China, is owned by Tencent. Its name means "micro message", but its use goes far beyond messaging. WeChat is also used for a variety of things like video ca...

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Category:
Country Specific
Tags:
china, wechat
Everything Marketers Need to Know About China’s WeChat

September 12, 2016 Comments

WeChat is a Chinese cross-platform instant messaging service developed by Tencent. It was first released in January 2011, and as of March 2016, WeChat had 700 million monthly active users and only 100 million of them were outside of China....

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Category:
Country Specific
Tags:
WeChat, China's WeChat, social media in China, ecommerce in China, global social media platforms
Reaching China's Social Media Networks

August 26, 2016 Comments

The Chinese social media landscape is huge. In fact, it's the largest in the world and presents a tremendous opportunity for companies going global to tap into a new market. In 2016, it is expected that 37.33 percent of the Chinese population will be accessing social networks, which translate...

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Category:
Global SEO
Tags:
China, China's social media, wechat, tencent, social media use in China

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